"We wanted to demystify that without sacrificing quality. Lots of names you can’t pronounce," he explains. "When you walk down the aisle of a place that carries really great teas, it can be intimidating. One of their main goals with was to create a product that was extremely high end, but still accessible. After months of research and education, including training with Steven Smith, Alterra got to work on developing the "personality" for their tea line. Since the tea category is loaded with countless traditional options, Schwebel says they opted to try something different. And we had a lot of fun creating Letterbox and building up our tea chops," Schwebel says. "Our coffee brand is kind of funky and fun. Letterbox features high quality tea, expertly harvested and blended to Alterra’s specifications by tea importers including Rishi Tea in Milwaukee and Steven Smith Teamaker in Portland, Ore., and packaged into its signature red boxes in Milwaukee’s Riverwest neighborhood. And, in the end, we gave birth to Letterbox." Internally, we got the tea bug and the guys started researching importers and different types of tea. "We began beefing up our knowledge about tea and doing product research. "We wanted to build a tea brand that had its own personality, separate from the coffee brand," Schwebel says of Letterbox.
Sur La Table will carry four of the core offerings, including Anthology (blended black tea), Revv (organic citrus ginger), Mystic (organic green) and Ritual (black chai). The Letterbox line includes 10 core teas, available year round, as well as two rotating options meant to showcase rare varietals or special blends created to complement the change in seasons. In addition, it will soon be on Sur La Table shelves at over 100 locations across the county. According to Scott Schwebel, director of marketing at Alterra, Letterbox is available for purchase online at Sur La Table. And tea lovers may have enjoyed one of 10 flavors at any one of Alterra’s cafes.īut, despite a relatively quiet local roll-out, the tea is about to make a big splash on the national market. Savvy shoppers may have spotted sitting on the shelves at Glorioso’s or Balistreri’s Sendik’s stores. When making the tea, use a heaped teaspoon per cup and infuse for 5-10 minutes at 100☌.Ĭome and join the Marvellous superfood fun! Visit us on Instagram box contents are made from 100% plant-based, recyclable and compostable eco-friendly packaging.Despite its bright red box, Letterbox tea has enjoyed a relatively low-key profile since it was launched by Alterra Coffee in July 2012. Rose Chai tea: black tea, cinnamon, cardamom, liquorice root, coriander, fennel, ginger, rose petals.
#Letterbox tea free#
Ingredients:Ĭandied ginger and hazelnut cookies: coconut oil*, coconut sugar*, ground ALMONDS*, gluten free oats*, baking soda, salt, candied ginger* (ginger, cane sugar), hazelnuts * organic ingredients The Rose Chai Tea and Cookies box contains:Īll products are 100% vegan-friendly, organic, plant based and free from dairy, gluten and soya. We certainly can't think of anything nicer than a surprise treat of tea and cookies waiting for you on your doorstep. This rose chai is a gently spiced black tea with rose petals and cardamon is naturally rich in antioxidants and a great source of hydration. Our Rose chai tea and cookies letterbox gift is the perfect pairing of this gently spiced tea with our vegan and gluten-free artisan cookies.
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